What better way to launch new products than to throw the ultimate bowling party. Mikeโs
Innovations from the brand, which has consistently owned the summer season with 43% of all 2012 flavored malt beverage sales in grocery 1, include:
โข mikeโs authentic shandy hard lemonade and lager ($8.99: 12 pack cans/$14.99: 6 pack glass)- the perfect blend of real mikeโs hard lemonade and crisp golden lager
โข mikeโs hard Smashed Apple Cider ($8.99: 6 pack glass/$1.79: single 16 oz. can)โ two naturally fermented ciders made with crisp Washington apples
โข mikeโs hard lemonade FROZEN ($1.99 single 10 oz. pouch)โ four favorite flavors, frozen for the coldest mikeโs ever
โข mikeโs hard blood orange ($8.99)โ an unconventional, hard take on orange-flavored beverages
โMikeโs is synonymous with innovation and an unrelenting drive to create best in class products. We are constantly looking for new ways to delight consumersโ and satisfy their ever evolving tastes across many different drinking occasions,โ said Kevin Kotecki, President, Mikeโs Hard Lemonade Co. โThis year, we are proud to introduce our very first beer, mikeโs authentic shandy. I believe it is simply the most refreshing beer ever brewed. In addition, we are entering the cider segment with mikeโs Smashed Apple Cider, so delicious that consumers prefer it three to one versus the leading cider. Lastly, the number one brand in the flavored malt beverage segment, mikeโs hard lemonade, will now be available in frozen pouches featuring mikeโs superior flavors, smooth texture and non-sticky pouches.โ
Our favorite was mikeโs hard lemonade FROZEN. Simply stick a straw in it and this icy treat will keep your palettes bouncing with joy for at least an hour or two. The Blood Orange flavor is enjoyable for the consumer that seeks a fruity taste. It’s also a must have lounging in the sun or while on a road trip with friends.
Overall, we recommend mike’s new beverages for giving the consumers what they want for very affordable prices. Look out for the family on your shelves very soon!