McDonald’s kicked off the 2014 McDonald’s Flavor Battle at their beautiful location in the heart of Time Square on 42nd Street.
The kick-off event supported the launch of the 2014 program. The annual competition brings together 12 of the nation’s hottest up-and-coming DJs to square off in a test of their skills on the 1s and 2s, to crown the 2014 Flavor Battle champ. In addition to being crowned the champ, the winner also will win a $10,000 cash prize, $1,000 in McDonald’s Arch Cards and some serious bragging rights. Music lovers can visit FlavorBattle.com to listen to exclusive mixes and vote for their favorite DJ.