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Over the weekend, the Dickies Roadhouse at SXSW featured Ludacris to a packed house of influencers, fans and industry tastemakers including Perez Hilton, social media star Brittany Furlan and DJ Trauma. The crowd sang along to hits like Roll Out, Move B*tch, Southern Hospitality and What’s Your Fantasy.
The iconic brand took over Austin’s famed Bangers Sausage and Beer House (79 Rainey Street) to create the Dickies Roadhouse presented by Amazon.com for four days. Throughout the week the venue hosted intimate acoustic sessions, live bands including Little Dragon and Police along with a true Texas style picnic daily complete with Bratwurst and a variety of 100 beers on tap. Roadhouse attendees were also privy to onsite barbershop offerings from Graceland BK, a shop out of Brooklyn, and a bike display from Jane Motorcycles.
Photos: Splash News- Dean Chapple & James Breeden