Taking over the entire, 5500-square foot, the fifth floor of the Madison Avenue Men’s store, The Workshop is divided into elaborate structural shops, such as a jewelry shop created out of an oversized Lady Gaga-turned-spider and a boudoir in the shape of a giant wig. Working with the Barneys New York team, Eli Sudbrack and avaf have designed giant sculpture installations as well as signature artwork for GAGA’S WORKSHOP which is featured on special holiday shopping bags and packaging.
There are eight stations in GAGA’S WORKSHOP, reflecting the product categories available for sale, as well as a number of iconic references to Lady Gaga herself. Stations include Candy Shop, Toy Shop, Closet (for apparel and accessories), Library (for books, CDs, media, and paper goods), Gallery (for collectibles and specialty items), Jewelry, Boudoir (for candles and cosmetics), and Holiday. In honor of this special project, Barneys New York is proud to donate 25% of sales from all items featured in GAGA’S WORKSHOP to the Born This Way Foundation, recently founded and announced by Lady Gaga and her mother. The Born This Way Foundation will focus on youth empowerment and equality by addressing issues like self-confidence, well-being, anti-bullying, mentoring and career development and will utilize digital mobilization as one of the means to create positive change.
GAGA’S WORKSHOP will operate during normal Barneys’ store hours through January 2nd, with access to the Workshop through the 60th street entrance of the Madison Avenue flagship store in New York City.
To learn more about how to be a part of GAGA’S WORKSHOP visit www.barneys.com/GagasWorkshop
Highlights from the opening…
Barneys New York – Gagas Workshop Recap Sizzle from Stellarhead on Vimeo.
Time lapse from the construction of Gaga workshop…