Kiehl’s has created a limited edition Ultra Facial Cream designed by Award-Winning actor Matthew McConaughey. The cream is a limited-edition version of one of the company’s most beloved products. The partnership is a part of 2017 Global Philanthropic Program which benefits Autism Speaks, it will include a social awareness initiative along with the cream. Autism Spectrum Disorder (ASD), a developmental condition, is a global issue that affects over 1% of the world’s population. Notably, more children than ever before are being diagnosed with ASD. It is estimated that 1 in every 68 children is diagnosed with autism in the United States (and 1 in every 42 boys). In uniting these three forces – Kiehl’s, Autism Speaks and Matthew McConaughey – the campaign will raise awareness for autism, and work to change the future for children who struggle with the condition.
The Ultra Facial Cream ($47.50) packaging showcase McConaughey’s vibrant design and features uplifting colors and geometric shapes, including interlocking puzzle pieces – a nod to the iconic Autism Speaks blue puzzle piece. Each limited edition Ultra Facial Cream purchased will help to provide resources for children and families living with autism worldwide. Kiehl’s total worldwide donation to Autism Speaks is $200,000.
The awareness campaign launching in tandem with the moisturizer will feature a short video of McConaughey as a call to get people talking about autism. For every video share, Kiehl’s will donate $1 to its Autism Speaks Campaign. Start sharing and get the gift that keeps on giving!