Courvoisier’s Courvoisiology Lab celebrates the launch of the brand’s newest campaign, meant to showcase the portfolio of recent cognac innovations. This premium event series, rolling out in additional markets this year, introduces consumers to the many unexpected and creative ways cognac can be enjoyed.
To help kick-off the series was none other than Destiny’s Child alum, Kelly Rowland.
Rowland took to the stage where she told the audience, “I have not been on stage since the Superbowl and it feels so good.” She then launched into a slew of her hits including “Like This”, “Dilemma”, “Motivation”, she even delighted the crowd by performing a medley of Destiny’s Child classics like “Bootylicious” and “Say My Name.” One of our favorite moments was when she remixed her hit “Commander” to include Whitney Houston’s “I Wanna Dance With Somebody.” Overall the perform had high energy and left us wanting more.
R&B songstresses Melanie Fiona and singer Elle Varner also joined in on the celebration by dancing the night away to the tunes of DJ Ms. Nix in the VIP areas. New York’s Courvoisiologists Duane Fernandez, Jr., and Moses Laboy kept the cocktails flowing by mixing up specialty drinks for all attendees.
As if that weren’t enough Chef Roblé Ali’s Roblé & Co. served up a very unique menu; cognac-infused hors d’oeuvres which were absolutely delicious. Other notables we spotted in the crowd included VH1’s The Gossip Game star Ms Drama and blogger Necole Bitchie.
From Courvoisier Gold and Rosé to C by Courvoisier, The cognac company offers everything that fine cognac should be – except predictable.
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