Naked Inc. announced the launch of its new campaign, Exposed, which features up-and-coming celebrities in a series of revealing profiles. Each profile consists of a celebrity photo shoot, video interview and testimonial, aimed at aligning the company’s brand messaging with on-brand celebrity talent. Naked’s first Exposed profile features Dallas star Josh Henderson.
Exposed
Naked President and CEO Joel Primus states, “We couldn’t be more excited to be profiling Josh for the first installment of our Exposed campaign. As a young, ambitious guy with tons of style and confidence, it’s difficult to imagine someone who better embodies our brand.”
As explained by Henderson, “Being naked is all about comfort. Some people would flip it and say, ‘Oh, to be naked is so embarrassing,’ but for me it’s just about being comfortable in your own skin, being natural and being yourself.”