The iPad 3 is not the only big news today, Iconic American brand Joseph Abboud also announced the launch their new iPad app that will improve the made-to-measure tailored clothing experience. The iPad Made-to-Measure app is the first of its kind available within Nordstrom men’s clothing department. As a business-to-business solution, the iPad app looks to increase the custom clothing business for both companies. This app launches this month and will be available in all Nordstrom stores throughout the U.S. The app will allow customers to browse over 600 fabrics, monogram your suit for up to 13 characters, select a style preferences, chose silhouette that fit your body type, and review previously purchases.
The app showcases meticulous custom suiting details including lapels, pockets and vents allowing customers to create a personalized tailored garment. The order is then immediately placed with the Joseph Abboud factory in New Bedford, MA reducing the average turn around time to create and deliver custom made garments to the customer. By fusing technology, retail and fashion, the app provides a user-friendly customer experience for made-to-measure shopping.
Additionally, the app will have seasonal offerings. For winter, cashmere/wool flannels and silk/wool/flannels take in a range of thread counts starting at super 120’s and up to super 140’s. And for spring/summer, there are silks/ silk cotton blends and linens ranging from super 120’s to 130’s.
Pricing ranges from $795 to $1,295.
