Under the creative direction of Bernardo Rojo, the Joseph Abboud brand is pleased to announce their spring/summer 2012 Made in The New America ad campaign. Featuring real-life people, these ads embody an era of artful masculinity and timeless authenticity characterized by pioneers fervently pursuing their passions. Whether it’s the creative rogue Andrew who left his job to launch a line, the artesian Shawn who taught himself how to customize jeans by hand or the storyteller R.J. who always finds a way to make the best of things, these driven men trek through all types of obstacles to do what they love. No matter how difficult or winding the path may be, the Joseph Abboud man learns from his experiences and defines what it means to be Made in the New America.
The ad campaign will break this February in magazines such as GQ and Vanity Fair. Their personal stories will also be featured on the Joseph Abboud website at www.josephabboud.com later this month where visitors will get a glimpse into the lives of these men that define Made in New America.