John Varvatos opened his first store on New York City’s famed Madison Avenue. The new menswear boutique is very reminiscent of a classic Upper Manhattan apartment. “Opening a store on Madison Avenue has always been a dream of mine. I wanted to reflect a vibe that felt authentically Upper East Side residential, with a modern edge. This has been a very personal project and I couldn’t be more excited,” says Varvatos.
With over 4,200 square feet, the Madison Avenue store offers a luxurious well-appointed assortment of the John Varvatos Collection. There will be a strong focus on tailored clothing, as well as, a complete selection of footwear styles and accessories that reflect Varvatos’ chic, rock n’ roll gentleman esthetic.
With a mission to create an exceptional environment, the Madison Avenue flagship will be launching a personal wardrobe service and made to measure program by providing old world workmanship with refined tailoring and an enriched shopping experience. Through this, Varvatos will deliver the ultimate in personalized styling, selection and service.
The boutique has beautiful white oak herringbone wood floors, detailed crown moldings and a skylight atrium. Its interior details also include white exposed brick walls, custom built-in wardrobes and antique hardware elements. Thirty-six custom made bronze convex mirrored panels cover the ceiling, a clear reflection of the store’s rocker-cum-gentleman feel.
To celebrate the grand opening, Varvatos through a fun filled party which featured cocktails, music, and of course fashion. The party was attended by some of Varvatos’ closest friends and fashion aficionados. Guests included former boxer Evander Holyfield and CNN’s Chris Coumo
The overall effect is subtle, with a richly textured, rough-hewn elegance establishing John Varvatos as the next true retail destination on Madison Avenue. I highly recommend stopped by for a closer look.
John Varvatos Madison Avenue
Address: 765 Madison Avenue, New York, NY 10065
Store Phone Number: 212-760-2414
Hours: Monday- Saturday 10:00AM – 7:00PM Sunday 12:00PM – 6:00PM
Accepted Forms of Payment: All Major Credit Cards, Cash, Checks