Jockey Spring 2013 marks a definitive shift for the iconic active wear and undergarment brand. Both the women’s and men’s collections will feature a host of contemporary styles that are sure to appeal to a younger consumer. The next season of Jockey will be sophisticated, fashionable, and spirited with unmatched comfort. Celebrity fashion stylist, Rachel Zoe is also involved with the new direction of the brand. Jockey has cleverly evolved with a fresh approach to designing garments that are the closest to your skin. You’ll be thanking them later, trust me.
Girls and women alike can look forward to an intimate collection that features pure softness, cheeky coverage, and ultra-feminine design. Intimates are divided into modern styles that include: Modal, Fashion Dot, Clean Edge, and Microfiber Seamless. Highlights include Modern Modal’s low-rise fit in the boyshort silhouette and Clean Edge’s flawless finish due to the precise cut of the garment.
Jockey Shapewear is positioned as the essential layering piece of the season, and with good reason. Super breathable fabrics and patented 3-panel technology will give women the support that they need with functionality that they want. A variety of silhouettes make it easy to wear Jockey Shapewear under any fashionable look.
Stylist-to-the-Stars, Rachel Zoe, has partnered with the brand to bring consumers “Major Must Haves” by Jockey. The mission of the collaboration is to make women feel chic, sexy, and most importantly, comfortable. The Bravo network TV personality curated intimates that are spot-on trends currently storming the runways. A highlight of the partnership is the Modern Nylon, feminine picot trim underwear with lace details.
Male consumers are in for a treat this season! In the past, undergarments for men were not defined as sophisticated. That was then. With new fabrics and updated fits, Jockey Men’s Spring 2013 collection is the new now.
Men’s apparel recently hit a new stride in urban sophistication and Jockey followed suite. Cutting edge shaping is now a fixture in underwear silhouettes like briefs and trunks, as well as featured in t-shirts. A fresh color, diamond white, has been adopted for the season and is complemented by rich tones of slate and navy blue.
The knit boxer has also been updated with elegant tailored detail and pops of color. The young and spirited new knit boxer is designed in pairs, which easily rivals the feel of a well-structured casual short.
Jockey seeks a larger share of the sporting gear apparel market and will meet that challenge, introducing the brand’s Sports Performance Collection. Body scanning technology has been introduced to design the garments. A highlight of this season’s sportswear gear is the embedded mesh panels that help cool the “hot spots” of the body.
Jockey’s Spring 2013 collection brilliantly marries fashion, comfort, and function. The next season in undergarments and active wear is here. The next season will be defined by Jockey.
Images courtesy of Jockey
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I love Jockey
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