During the busy holiday season and leading into a new year, a feel-good story that speaks to exceptional generosity can be a welcome change from the everyday hustle and bustle.
This week, comedian and actor J.B Smoove and Crown Royal joined together with New York’s finest – the men and women of FDNY’s Crown-Heights Engine 234/Ladder 123/Battalion 28 Station to pack care packages for our troops stationed overseas. J.B. presented a check for $5,000 to the FDNY Foundation that he specifically earmarked for the station’s needs and upkeep.
Later in the day, we joined J.B. Smoove and Crown Royal to volunteer our time and pack care packages for our brave and fearless troops. From one active service person to another, the packages included non-perishable snacks, holiday-themed treats and personal notes of gratitude. All bags support the Crown Royal Purple Bag Project, which you can follow along by using the #PurpleBagProject hashtag on social media.
After the care packages were done, J.B. Smoove led a toast to the special occasion, which you can check out here. Crown Royal served up signature and delicious cocktails, which included Crown Royal Old Fashion (Crown Royal Deluxe, Simple Syrup, Orange Twist), Vanilla Fall (Crown Royal Vanilla, Apple Cider, Lemon Juice, Ginger Beer), and Billion Dollar Apple (Crown Royal Regal Apple, VS Cognac, Infused Sweet Vermouth, Grenadine, Lemon Juice, Cranberry Juice).
Cheers to giving back and the holiday season!