Stella Artois has been the best-selling Belgian beer in the world and its famous full characteristic flavor is loved in over 80 countries. This high-quality beer is best enjoyed with its specially-made chalice. Moreover, by the 9-step original ritual, which the company constituted, creates the best experience for Stella Artois.
We had the pleasure to celebrate their new chalice! Also, the beer was poured by a World Draught Master at Thom Bar, located at Thompson Hotels. A TV screen played their exclusive archive of Stella’s famous TV commercials, at the private corner of the bar was a lady providing a special engraving service on the chalice for the exclusive guests.
This exceptional Belgian beer tastes even better with their finely crafted Chalice. Stella Artois Chalices creates memorable events with your friends!
Here is “the 9-step Stella Artois Pouring Ritual”. According to the World Draught Master, this is much a specific pouring ritual as wine’s, to capture the flavor. Let’s master it and have the utmost Stella Artois experience!
Step1. The Purification
-Clean inside and outside of the glass and make it nice and cold as Stella Artois.
Step2. The Sacrifice
-As sad as it sounds, they throw off some drops of Stella Artois, so we get to have full-flavor experience.
Step3. The Liquid Alchemy
-To pour the beer at 45 degrees.
Step4. The Head
-To create a nice crown.
Step5. The Removal
-To remove the extra foam.
Step6. The Beheading
-Create the perfect crown by slicing the surface of the head.
Step7. The Judgment
-See if it has the nice crown.
Step8. The Cleansing
-As weird as it looks, the glasses will be cleaned in a sink filled with water. “Something that tastes fantastic also looks fantastic”
Step9. The Bestowal
-To dress the Stella Artois by putting a drip-capture skirt.
—End result is perfection!
Ready to enjoy the Stella Artois now? Get their amazing iPhone app to find the nearest bar! To Enjoy Stella Artois at your home, get the chalice at the Stella Artois official site.
Here are some cool features of The Chalice Factory:
- Participants are led by ALICE, a virtual tour guide – (think SIRI’s cooler cousin) – on an interactive journey through the Chalice Factory. Participants can enable a microphone to speak directly with ALICE, or can communicate with her via keyboard.
- Throughout each day, one thousand participants will earn their own Chalice after completing a lively tour of the Factory (all chosen randomly).
- A select number of participants may earn a personalized Chalice engraved with a message of their choosing.
- The stages of the Chalice Factory experience feature hidden prizes and unexpected detours. The right turn of phrase will unlock the Factory’s secrets; the wrong response might stop the tour in its tracks.
The Chalice Factory will remain open through April 31, 2012.