Are you ready for one of the hottest collaborations of the year? Isabel Marant’s collection with H&M is one of the biggest and she recently spoke with the media about the collection and much more.
Isabel
Isabel on the in-store launch: “After six months of working hard on this collection, it’s thrilling that the actual clothes are reaching the stores. It’s even more exciting that the launch will happen simultaneously worldwide. The collection is made up of wearable clothes with an attitude; I put a lot of effort into it, in the hopes that the clothes are something H&M’s customers will respond to.”
Isabel on designing the collection: “There’s been such enthusiasm surrounding the whole project, and the sheer passion for fashion we share with the H&M team is so evident. It’s been a thrill to get out of my comfort zone and try something new – in this case, producing a compact collection on a large scale for a huge audience and offering this fashion at democratic prices. As a designer who likes challenges but who also wants to dress real people living their daily lives, I could not ask for anything better.”
The collection will hit stores on November 14th!