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H&M’s first-ever catwalk show at Paris Fashion Week was styled by George Cortina, where H&M presented its major collection for the season in a whole new light, on models such as Cara Delevingne, Isabeli Fontana and Arizona Muse. The mood of the collection was reflected in the specially constructed venue in the garden of the Musée Rodin, decorated like a dream apartment full of the party elegance of ’70s Paris. After the catwalk show, guests celebrated with performances by the French artist Owlle, as well as 2 Many DJ’s.
“I loved seeing our Autumn Collection on the catwalk at Paris Fashion Week. It brought to life the spirit of the clothes, and illustrated how you can mix together different styles to create your own personal look. Key pieces like the wool overcoat, the tails and the sequined dresses are going to give you real attitude this autumn,” says Ann-Sofie Johansson, H&M’s Head of Design.