Celebrating a15-year partnership with James Bond, Heineken took over New York’s MTA Museum to launch the “Crack the Case” television and digital campaign.
The MTA Museum was reminiscent of rush hour in NYC but filled with media professionals and influencers. Heineken brought to life classic Bond films “Die Another Day”, “Casino Royale” and “From Russia with Love” in vintage train cars on the subway platform for the ultimate James Bond interactive experience. While enjoying hits from celebrity DJ D-Nice and DJ Wonder, guests dined on Bond themed food pairings and sipped on their favorite Heineken drinks.
Also spotted partaking in the fun included Anthony Mackie, Adrian Grenier, Denise Vasi, J.R. Smith, Bridget Kelly, and Anthony Mandler.
In the “Crack The Case” campaign, Bond newcomer, Bérénice Marlohe invites viewers onto a train before it embarks on a voyage through a spectacular vista of snowy mountains. During the journey, a series of grueling tests will lead participants to ‘Crack the Case’ while protecting its contents from ferocious Bond villains. Experience the journey and the new Heineken/James Bond commercial at http://hein.kn/CrackTheCase.
The 23rd film in the James Bond series, SKYFALL hits theaters on November 9th!