Gap teamed up with Diane von Furstenberg to create the GapKids + DVF collection exclusively for girls ranging from newborn to age fourteen, launching in US stores and US online on March 15, 2012, and the rest of the world on March 28, 2012. The collection captures the essence of a little girl’s dream wardrobe, as imagined by an icon of American women’s fashion.
The collection features iconic DVF prints, signature silhouettes and a bold color palette which translates into magical dresses that aspire to Mommy’s style as well as provide Summer wardrobe essentials including easy t-shirt dresses, jersey tanks, graphic t-shirts, blazers, capri leggings, and swimwear. The legendary DVF wrap is re-invented with a child-like higher waist detail, in structured cotton or as a jersey romper shape for babies and toddlers.
Accessories including printed knot sandals, sunglasses, beach bags, and sunhats, provide all the wardrobe building blocks that empower a young girl to playfully experiment with her evolving style and individuality, from pretty girlish dresses to rough and tumble essentials. Prices range from $20.00 to $120.00.
To celebrate the launch, Gap and Diane von Furstenberg hosted the world premiere of the GapKids + DVF collection at Gap at The Grove in Los Angeles, CA. Actress and mommy-to-be Molly Sims, actress Milla Jovovich with daughter Ever, Cougartown’s Busy Phillips with daughter Birdie, How I Met Your Mother’s Alyson Hannigan with daughter Satyana, Grey’s Anatomy’s Jessica Capshaw with kids Luke and Eve, Entourage’s Constance Zimmer with daughter Chloe, actress Tiffani Thiessen and daughter Harper, model Rhea Durham with daughters Ella and Grace, Courtney Mazza and daughter Gia, and actor Gabriel Macht with daughter Satine, among others, joined Diane von Furstenberg for the unveiling of the highly anticipated GapKids + DVF collection. During the event guests and their children enjoyed an array of fun activities including balloon art, paper doll crafts and a special runway built for children to strut their stuff and have their photo taken on the catwalk.
Diane von Furstenberg told the media, “I am thrilled to collaborate with Gap on this playful collection for girls. It is timeless…colorful…effortless. That is very DVF!”
