Diesel Salon Opening Party during Miami Fashion Week

For Miami Swim Fashion Week Diesel participated in the Salon Allure Suites at the W Hotel in South Beach. At Salon Allure Diesel showed the Spring 2011 swim and intimates collection including the popular Fresh and Bright underwear. The overall theme of the Spring 2011 collection is License to Create which is an extension of the movie theme that Diesel had for the Preview Spring 2011 collection You Only Ride Twice.

To kick off the Salon Allure Suites at the W Hotel Diesel threw a wild pool party on Friday July 16th. Diesel took over the W Hotel pool area and decked it out in the Fall 2010 Be Stupid campaign including large branded lounge pillows, models laying on floaties to recreate images from the campaign while the campaign played on big screens flanking the runway. To complete the decor Diesel brought in a large ice sculpture of Michael Angelo’s David that was sporting the Spring 2011 Fresh and Bright underwear collection.

Internationally renowned DJ Mos was in the DJ booth keeping everyone entertained. To top the night off Diesel also brought in 10 synchronized swimmers, all wearing the new Spring 2011 swimwear collection, to perform before and after the runway presentation. The synchronized swimmers performed to a remix of Passion Pit’s remix of California Gurls and Lisztomania’s Alex Metric remix.