Last night, Sean “Diddy” Combs literally shut down Time Square to invite everyone to the rebranding of CÎROC Ultra Premium Vodka.“‘Step into the Circle’ embodies the philosophy, ‘If you want to walk fast, walk alone. If you want to go far, walk together,’ honoring the indestructible bond of an inner circle of friends, colleagues, and long-time connections,” says Combs. “The campaign is genuine, real and reflects the journey that you take with the people who matter to you most.”
Before
The new CÎROC campaign is an evolution from the widely popular “Luck Be a Lady” commercial and made its debut on over 14 screens. The spot was directed by acclaimed music/film director Paul Hunter includes cameo appearances by Diddy himself, rapper French Montana, artist Jermaine Dupri, and model/singer Cassie. The music and visuals evoke memories that bring us back to our circle – the unbreakable bond. Be on the look out for the spot to air on network and cable stations including NBA TV, ABC, ESPN, Bravo, TBS, and VH1 during the holiday season through early 2015. As for that amazing dome, CÎROC will recreate the dome experience at major cultural events throughout the calendar year including New Year’s Eve, NBA All-Star Weekend and Grammy Award Weekend.