Coty Inc., a leading global beauty company, officially announced today the signing of international and multifaceted artistic force Lady Gaga to develop and market her first-ever signature fragrance. Known for her larger than life persona, Lady Gaga’s fragrance will be a seamless extension of her combined talent for music, video, fashion and art. The creation of a fragrance ultimately will allow Lady Gaga to intimately connect with her fans on a global scale. “Lady Gaga‘s universal appeal makes her a subject of fascination. A force like no other, Lady Gaga is explosive, provocative and sexy, three traits which pave the way for an extraordinary fragrance experience for consumers,” declared Bernd Beetz, Chief Executive Officer, Coty Inc.
“The marketing behind Lady Gaga’s fragrance will be unprecedented and groundbreaking,” said Steve Mormoris, Sr. V.P. of Global Marketing for Coty Beauty. “We are working toward distilling the brilliance of Lady Gaga into a fragrance that delivers a breathtaking olfactory experience and a timeless, enduring packaging design that is part of Lady Gaga’s overall artistic sensibility,” said Mormoris. The yet-to-be-named fragrance line is expected to launch in spring 2012. We here at XOJOHN are looking forward to it.
