Honest Tea just reached 20 years and to celebrate the co-founder Seth Goldman hosted a pop-up museum at Foley Art Gallery this past Tuesday. The exhibit showed the story of how Honest Tea has grown to become the nation’s top-selling organic tea company. Displayed were the original thermos used to create the company’s first batch of tea, the first invoice, video clips from Seth Goldman’s mission trips to India tea gardens, a display of the new bottle line, and a Happy Meal box displaying the company’s new partnership.
The event was also centered around the three new flavors that are exclusive to the new glass bottle. The first flavor is Golden Turmeric Pineapple Herbal Tea, which ingredients are brewed ginger root, turmeric, and lemongrass with pineapple juice and cane sugar. The next flavor is Lemon Grove Maple Black Tea, which has black tea from India with organic maple syrup, a squeeze of lemon juice, and a touch of lemon peel and ginger root. Lastly is the Mango Mate Black Tea, which has brewed black tea with yerba mate extract, mango puree, and is sweetened with cane sugar. All flavors have a uniquely different taste while still allowing you to enjoy the classic taste of tea. With the company’s recent distribution expansion with new retail partners such as Target, HEB, and Kroger, all 15 of Honest Tea’s flavors will be making more appearances.
Seth Goldman also previewed to the crowd his the new commercial for Honest Tea, which highlights the beauty of the Indian organic tea gardens that are key to making the success of the company. Honest Tea is committed to only buying Fair Trade Certified ingredients, ensuring that the communities where the ingredients come from are safe, fair, and continue to flourish along with the companies their supplying. When buying their ingredients, the company constantly pays an extra amount to allow communities to have new developments. A school in the Tonganagaon Tea Estate in Assam, India was rebuilt in 2017 after the company partnered with Fair Trade USA.
If you’re more interested in learning about the company’s mission trips to India and China to attain ingredients, you can check out their new “Mobile Tea Garden”. This traveling exhibit allows visitors you to see the process of growing the tea leave and learn more about what Fair Trade does to help the life and infrastructure of the communities in the foreign countries. Visitors can also play around with ingredients, try samples, make an Honest Tea tote, and lounge in the tea garden.
For more information, head over to honesttea.com.
-Chelsea Young