Cat Footwear took over New York City’s oldest whiskey distillery, Kings County Distillery, in the Brooklyn Navy Yard to showcase and launch their Autumn/Winter 2013 collection, and to preview what’s new for Spring/Summer 2014.
Cat’s “Earthmovers Campaign” was on display, which highlights a selection of inspiring individuals who are doing their part to move the earth in their everyday lives. Six Earthmovers were featured in the runway show including Gina Giorgio (aka DJ Gene), Luke Lambert (Crew Chief of the #31 Caterpillar Chevrolet), Alexi Panos & Tennille Amor (Co-Founders of the non-profit: E.P.I.C. which stands for “Everyday People Initiating Change”), Tyler Hilton (Singer/Songwriter & Actor), and Nicole Austin (the Master Blender of Kings County Distillery). The fashion show featured 31 looks, ranging from Cat’s iconic “Colorado” work boot, to key styles from both the men’s and women’s AW13 and SS14 collections.
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A sneak preview of the boots and shoes were on display and sprinkled throughout the distillery, which provided a rustic and industrial backdrop that was very much in line with the Caterpillar brand.
At the end of the show, Dani Zizak, Cat Footwear’s Vice President of Global Marketing, got up to say a few words and surprised the crowd by bringing out Tyler Hilton to perform a few songs on the runway, which included “Loaded Gun” and “Kickin’ My Heels.” Afterward, guests returned to the distillery for more drinks and music by DJ Gene, and were sent home with an Earthmovers gift bag to cap off the evening.