CAT launched its Men’s Autumn/Winter 2012 collection this week at their showroom in New York City. As stated in their current look book “for nearly two decades, CAT footwear has been designing and engineering quality footwear that lives up to the hard-working reputation of the CAT brand.” With that said I went into the event expecting tan work boots and was shown the complete opposite as soon as I walked in the door.
What I saw at this launch was men’s footwear that was both fashionable and durable. CAT took current trends and put their on little twists on them. Using an array of colors CAT presented a collection that far exceeded the construction boot image I had in mind.
Within minutes my perception of CAT changed and I began to look at them as not only a work brand but a lifestyle brand. CAT states that their “boots and shoes offer authenticity and rugged style that get the job done [both] on the job site and far beyond.” I couldn’t have said it any better myself.
My two favorite pairs were the Dougald’s and the Isaac’s. The Dougald’s are a rugged leather and canvas. They are a hummus and eclipse color mixture that makes for a classic and chic shoe. The Isaac’s are tumbled full grain leather and were featured in briar brown. With a showing like this to close out 2012 I am eager and excited to see what CAT will do next!
1 comment
What a material of un-ambiguity and preserveness of precious know-how regarding unexpected emotions.
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