Ke$ha, will design two Baby-G watches for Casio. The Baby-G brand was developed as the women’s counterpart to the brand’s highly-successfully G-Shock brand. The watches, ranging in price from $79 to $99, are a fun way to add a pop of color and expression to any outfit. At the Shock the World 2010 event, the 23 year old pop diva was announced a brand ambassador for the line. “I think the Baby-G brand is amazing it’s stylish, innovative, durable and affordable. The bright colors and metallic finishes really compliment my moods and personality,” said Ke$ha. “I have some fun ideas for my watches and I am so thrilled that I am the first worldwide female artist to be given the opportunity to design my very own Baby-G!”
Hours after the special announcement, Ke$ha took to the stage at the Manhattan Center to perform some of her hits (video below). Celebrity attendance included Byran Greenberg, DJ Cassidy, Jake Pavelka, Kelly Killoren Bensimon, Tyson Beckford, Lamar and Khloe (Kardashian) Odom, Gabourey Sidibe, and Talk show host Wendy Williams.
Ke$ha speaking during the press conference.
Ke$ha performing TiK ToK
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