The snow is finally thawing here in NYC, and with its passage comes the realization that warm weather is just over the horizon. Visions of cute flats and flirty sandals dance through my head as I dream of finally packing these winter things away. We were pleased and honored to find ourselves invited to the grand opening celebration for “Call it Spring’s” satellite store in JC Penny’s Manhattan Mall location. The partnership between JC Penney and Call It Spring is part of a unique store within a store concept. This unique selling environment allows retailers to showcase and package their goods in a way that’s attentive and recognizable to their core customers. This method also keeps pricing consistent and in an affordable range from $39.99 to $59.99.
As the DJ spun the hits and waiters furnished revelers with endless flutes of sparkling wine we marveled at the spring collection of fab footwear. Having viewed the brand’s winter collection just a few short months ago, we were ecstatic to see what they would bring to JC Penney. The collection of Ladies’ accessories was divided into 3 distinct looks:
The Garden Party – This set includes boat shoes, wooden details as well as soft floral prints. This set ran the gamut between sexy wedges and practical yet oh so adorable oxfords, both are hot looks for the upcoming season.
True Romance – This collection is all about soft and feminine. Featuring a mostly nude palette with touches of the pink. The most prominent details include uber girly details like ruffles and bows, but we fell head over heels for these sparkly pumps. The platform and sky high heel are a great glam accent to any outfit.
Global Bazaar– Last but certainly not least this branch of the extensive collection features colorful beaded details as well as earthy wooden elements. Reminiscent of what one would find in an African or Indian market these pieces look as though they were hand crafted by artisans just for you. We loved the sexy adorned thongs as well as the cute and colorful flats.
In an effort to keep in line with JC Penney’s one stop shopping and Call it Spring’s commitment to providing the best in on trend looks the shoes are all complimented with accessories. The hand bags offered through the shop all feature color schemes and details that coincide with the look of the shoe. If you’ve ever had the misfortune of buying a great shoe and not being able to find the right bag you understand just how major that is.
Guests of the event weren’t just there to peruse the shelves we were invited to take our own professional photos as a photography team and make-up artist were on hand to ensure we’d get the very best shots. Masks, flowers and other props were provided in addition to vignettes inspired by the style categories. Participants were even given flash drives with digital versions of their images perfect for posting and of course the social networking. As if this weren’t enough we were also given the opportunity to select our favorite shoes from the line! To Recap: A sneak peak of the next season’s hottest looks, a fab party complete with DJ and refreshments, a free photoshoot and mini makeover and free shoes? Events don’t get much better than this!
AD Campaign
Video Preview of the collection
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[…] our favorite must haves for the special day. To start, we highly recommend the new and affordable Call It Spring […]
[New Post] Call it Spring and JC Penney – A Match Made in Retail Heaven – http://johnsimondaily.com/2011/03/call-i… @jcpenney BobbieThomas #cisjcp #fashion #sho
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