Burton
The show kicked off with three burlesque dancers taking the stage and getting the crowd’s attention with their tantalizing moves. Once everyone’s eyes were facing forward the girls exited and the Burton 2013 men’s and women’s collection began to be revealed piece by piece. What stood out the most were the jackets, they were both fashionable and functionable. Burton used a lot of color which was great and made each piece pop.
At the conclusion of the fashion show those in attendance were then treated to the premier of “13” a film made by Burton starring Terje Haakonsen, Mark Sollors, Mikey Rencz and Ethan Deiss. The film showcased the riders, their winning personalities and their skills in exotic locations around the world.
“13” was a great way to see the clothing that was just modeled on the stage in real life situations. The stars of the film along with Burton Founder/CEO Jake Burton, his wife and Burton President Donna Carpenter, and Shaun White all made appearances at the premier.
Once the showing of “13” was over next up were some performances from Flatbush Zombies, Smoke L.E.S, and the legendary Wu Tang Clan member RZA.
It was a big day for Burton on both the east and the west coast. In New York they started the day with an event in their flagship store and ended it with a night filled with entertainment and surprises at the Angel Orensanz Foundation. From what I’ve seen in one day I’m more than confident that Burton will have an amazing 2013!