Last week I received this (below) lookbook in the mail with images of the new Ben Sherman Fall 2011 Collection. I just love the creativity in this…
Earlier this week the Ben Sherman Store in Soho hosted the launch party of the new Fall 2011 Englishman in New York Collection and Ad campaign. The ex-pats featured in the Englishman in New York campaign were on-hand to pose with their respective campaign shots and model the new collection. Ben Sherman tracked down an assortment of young, successful Englishmen who have made New York their home. Selected for their individual style and creative merit, each of these Englishmen was given the freedom to pick from the season’s collection, to be worn in their own way, and shot in their own neighborhoods.
The Plectrum Collection showcases the brands more directional and contemporary lines and targets the sartorially savvy new wave of ‘modernist’ consumer. With premium products utilizing carefully sourced fabrics and materials, the collection will feature the understated Plectrum logo, inspired by the guitar pick and symbolizing originality, creativity, innovation, and style. The collection will be sold within the brand’s own retail stores and selected upper-tier distribution.
The Script Collection offers a mix of classic pieces and fashion staples, providing an easy to wear offering for those who still consider looking good to be of utmost importance. The Script Collection will service commercial accounts, maintaining smart and trend aware silhouettes throughout the range.
The Heritage Collection, replacing the brands Signature line, consists of core items such as classic Oxford and gingham shirting, tipped polos, Harrington jackets, and clean and considered knitwear.
We are confident this new way of presenting the Ben Sherman offering will satisfy the appetite of the modern market.
