Although the Baltimore Ravens, San Francisco 49ers and Beyonce’ have dominated news leading up to the NFL championship, the real game takes place during commercial breaks.
Beck’s Sapphire is headed to the ‘ship, looking to nab the coveted commercial “rookie of the year” award as the brand makes it’s first-ever appearance in the advertising battle-royale. To celebrate the major milestone, Beck’s Sapphire hosted a party and raucous concert in Soho.
Australian artist Chet Faker is featured in the new Beck’s Sapphire ad, so it was befitting that he turned the Open House Gallery into a pop-up club with his signature tight-knit disco and house music. Guests were enchanted by the ever-flowing Beck’s adult beverages and sexy red lighting effects displayed throughout the venue.
ELEW (wearing Angelo Galasso silver silk linen blazer and black calf leather loafers) poses with Actress/Singer Katharine McPhee
Let’s just say that Beck’s Sapphire nailed this event. The brand created a perfect atmosphere to lounge and hear great music – holding the attention of celebrity attendees such as actress/singer Katherine McPhee and pianist ELEW.
If the Beck’s Sapphire Super Bowl XLVII commercial is as sexy, cool, and entertaining as the party itself, everyone will be talking about the beer brand during water cooler conversations at work on Monday morning.
Who will win the Super Bowl? My money is on Beck’s Sapphire, 2 to 1.
