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“Bear Grylls is a real-life hero, the perfect embodiment of our Wear the Pants campaign,” offered Jen Sey, senior vice president of global marketing for the Dockers brand, on the selection of Bear as the face of the 2012 campaign. “We’re thrilled to be teaming with him, a TRUE man of action and ingenuity, out braving and conquering the world, doing what he loves. His passion and drive as well as his commitment to his family resonate with the spirit of the Dockers brand and the Wear the Pants campaign.” “It was a lot of fun to be part of the Wear The Pants 2012 campaign. I’m always looking for rugged, durable clothing from brands like Dockers that are approachable and accessible,” said Bear Grylls.
The campaign was photographed in Manhattan’s Central Park by lens-man, Koto Bolofo In one, Bear wears the Alpha Khaki, one of our slimmest styles that was first introduced last year for the Fall 2011 season. The other shot features Bear in the beloved Signature Khaki.
The Dockers brand’s tongue-in-cheek Wear The Pants campaign, launched in late 2009, continues to celebrate the re-emergence of khakis as the go-to everyday pant for men around the world, but now the platform also celebrates passion, purpose and empathy. The Wear The Pants campaign continues to spark conversation about what it means to be a man today.
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[…] These looks are equally chic and rugged as personified by the Dockers’ celebrity spokes-model, Bear Grylls the host of Man Vs. […]
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