Emerging
Her collection, which was done not as runway show but rather an installation, allowed guests to view the models up close and get a better sense of her aesthetic and vision. About every 15 to 30 minutes, she rotated out a different look, all reminiscent she says of “inspiration that can be discovered in ordinary objects — objects that possess complexity are often taken for granted.”
Her dresses featured various silhouettes, long and short, strapless and backless, in a variety of patterns and embellishments including snakeskin print, leather, bows, metallics, and sequins, one that she says “balances a hard edge with sleek, elegant, and sophisticated appeal that cannot be mistaken.” Interestingly, given her technical and pattern making background, she was able to build body conscious dresses with innovative garment construction techniques paired with stretch fabrics that allow the body to move comfortably. Her favorite of the collection? A blue leather cape dress that evokes both femininity and strength, one that she says she hopes all of her collection reflects.
“I just want pieces that people can look at that evoke some sort of emotion. I want them to say ‘I’ve never seen something like this’ and draws their attention so that they never get bored. Those who have tried on my designs feel an attitude change . They stand up taller and feel different and that’s what makes me most happy as a designer.”
Scheffler is currently working on partnerships with several small specialty boutiques around New York City. She anticipates her collection will be available for purchase at the end of the year.
For more, visit: www.allisonscheffler.com.
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Allison Scheffler Launches Spring/Summer 2012 Collection : John Simon Daily http://t.co/4hT5EU0t
Allison Scheffler Launches Spring/Summer 2012 Collection: Emerging designer Allison Scheffler launched her Sprin… http://t.co/SzLaL1hI
Allison Scheffler Launches Spring/Summer 2012 Collection http://t.co/EF00aRev #JohnSimonDaily
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