Aldo’s a popular supplier of fashionable footwear and accessories, has at long last added signature fragrances to its empire. The eau de toilette collection “A is for Aldo” launched this past week with a cocktail party and sampling suite. The event was held in the brightly lit raw space of 312 Bowery, in NYC’s lower east side. The bright white room held minimal decor, and standing kiosks to allow attendees the opportunity to sample Aldo’s latest creation. The fragrance is divided into three very different aromas for women and two for men. The perfumes all bear the same name but are distinguished by color. Each shade possess a unique combination of scents, blended to match varying personality traits:
RED: This crimson rendition is for the sultry sensual woman or man. It captures a sweetness but is characterized by its use of musk and warm vanilla. The aroma screams passion and excitement
YELLOW: A bright citrus scent dominated by grapefruit and a hint of sandalwood, it’s like a warm summer day in a bottle. This is a fun flirty scent that reminds us of an enchanting smile and playful teasing.
BLUE: The color itself is synonymous with all things calm and cool, as a scent the same is true. While red is a full-on seduction and yellow is a sweet flirtation, blue is a cool confident seduction with notes of freesia and jasmine.
The fragrances were created in collaboration with the olfactory geniuses at Givaudian and Robertet, in conjunction with Aldo creative director Douglas Bensadoun. The concept behind the set is explained by Bensadoun as a simplified way to find a personalized cologne. While most may not be able to identify a single scent, almost everyone has a favorite color. The idea is that your favorite color reveals personality traits that are then linked by specific aromas. Aside from the delicious scents the collection also features an innovative packaging and design that is portable fun and stack-able. The event was well attended by bloggers, perfume executive and editors all of which walked away a great gift bag of Aldo boots and their favorite fragrance from the collection. The eau de toilette retails for $15 to $45 and is available NOW at Aldo stores and of course at www.Aldoshoes.com. Take a chance, discover the scent that’s perfect for you, if you can’t decide , don’t fret just get them all, you wont be disappointed.