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The “For Gamechangers” spot chronicles Tom Brady’s journey from high school athlete to Super Bowl-winning NFL player and consummate man of character.  UGG for Men brings this energy through the spot, utilizing a giant 250-foot set built on a sound stage, representing one of Tom’s favorite places to be: the team bus.

Check out this exclusive behind the scenes look at the shoot:

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We had the privilege to celebrate the 30th anniversary of  G-Shock.  The star-studded affair began with a trip down memory lane followed by video introductions to some of the latest innovations by the brand. For their big 3-0, G-Shock will launch several new designs including a limited edition revamp of three of the most popular styles.  The original 5000, solar-powered GWM5600 and best-selling 6900 all receive an update to their iconic style but maintain their classic ruggedness and dependability.  The 30th-anniversary styles will be available in classic “Thunder Yellow”

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Watch: Josephine de La Baume in H&M Summer Looks

by xoJohn

When actress, singer and model Josephine de La Baume was asked to make her pick of the key Summer looks at H&M, it was all about the mix. She matched the season’s key white lace dress with black flats and black sunglasses, or toughened her look by wearing a zip-up biker over Ikat print top and skirt with white heels. Josephine’s other key pieces include a denim dress, a velvet trimmed utility jacket, an animal print skirt and this summer’s essential straw hat.

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Nivea Men launched the “Just Face It” comedy series starring Happy Endings star, Damon Wayans Jr and True Blood actress Janina Gavankar. The video series is part of the brand’s larger “Silence the Irritation” campaign designed to help men understand the important role proper skincare plays in their daily shaving routine. In the series, we follow Ty as he silences one irritation after another in pursuit of a smoother life. In this premiere episode, Ty reflects on the merits of bachelorhood.

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The We Are Family Foundation (WAFF), a not-for-profit organization founded by legendary songwriter and producer, Nile Rodgers, honored Sting and Trudie Styler with the Humanitarian Award at its inaugural We Are Family HONORS event at Manhattan Center’s Grand Ballroom in New York City. The evening included a concert featuring performances by Sting, Nile Rodgers & CHIC, Sam Moore and Russell Peters, as well as remarks by We Are Family Foundation Founder & Chairman Nile Rodgers, We Are Family Foundation President Nancy Hunt, Africa Rising Foundation Co-Founder & Co-Chairman Ndaba Mandela, filmmaker Slater Jewell-Kemker and U.S. Fund for UNICEF President & CEO Caryl Stern.

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UGG for Men Launches “Wilton” Sneaker + Short Film

by xoJohn

BlackBerry Z10 Launches in West Hollywood

by xoJohn

Last night, BlackBerry hosted an exclusive event to celebrate the launch of their highly anticipated Z10 Smartphone at Cecconi’s West Hollywood.  Longtime BlackBerry fans Josh Duhamel, Rachel Bilson, Christina Ricci, and Chloë Moretz dazzled on the red carpet as they gushed about their excitement for BlackBerry’s newest device. Other supporters included funny-men Tim Allen and Craig Robinson along with Robert Buckley, Rosie Huntington-Whiteley, and Canadian duo Tegan and Sara.

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As the only premium sweatshirt designed for a lifetime, guaranteed for a decade and backed with free mending, Flint and Tinder aims to change the way consumers think about the clothes they buy, one hoodie at a time.

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