Film genius Guy Ritchie has directed a new campaign for David Beckham Bodywear at H&M with David cast as an action hero. “David is the perfect leading man,” says Guy Ritchie. “For me, this felt like more than a campaign – it was like directing a short film.” The tongue-in-cheek campaign, which debuts worldwide today, follows David being chased through his neighborhood streets of Beverly Hills clad only in his skimpy boxer briefs.
Jockey Spring 2013 marks a definitive shift for the iconic active wear and undergarment brand. Both the women’s and men’s collections will feature a host of contemporary styles that are sure to appeal to a younger consumer. The next season of Jockey will be sophisticated, fashionable, and spirited with unmatched comfort. Celebrity fashion stylist, Rachel Zoe is also involved with the new direction of the brand. Jockey has cleverly evolved with a fresh approach to designing garments that are the closest to your skin. You’ll be thanking them later, trust me.
There’s nothing more uncomfortable than the wrong underwear. Bunching riding and sagging can be a major annoyance, not to mention unattractive. Luckily Fruit Of the Loom has dedicated its existence to comfortable breathable undergarments for the whole family. Once thought of as a simple brand offering just the basic solid black white and grey Loom has expanded its reach in the last few years to include fashionable prints colors and styles. From boy shorts to briefs Fruit of the Loom keeps you cute and comfortable thanks to years of comprehensive research.