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We’ve been keeping you up to date with all the latest UGG Australia news. Today the brand announced the third video “Down Time,” featuring Tom Brady and his dog Lua. The campaign for the fall season is simply titled,“This Is UGG.”  All of the videos to date have explored the theme that sometimes the biggest and more important moments in your life, end up being some of the smallest ones in hindsight.
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UGG Men of Character Contest Kicks Off in NYC

by xoJohn

UGG for Men gathered New York Cities most distinguished gentleman at New York City hotspot The Lion to celebrate the launch of the Fall 2013 UGG for Men “For Gamechangers” campaign and kick off the new #UGGMenofCharacter Tumblr contest. This unique contest allows people the world over to recognize and celebrate a friend, loved one, colleague, or compatriot for their accomplishments as a Man of Character. The winner with the most votes shall receive a $10,000 grand prize. It’s a great way to show your admiration for someone you look up to and add a little cash to your bank account. 

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The “For Gamechangers” spot chronicles Tom Brady’s journey from high school athlete to Super Bowl-winning NFL player and consummate man of character.  UGG for Men brings this energy through the spot, utilizing a giant 250-foot set built on a sound stage, representing one of Tom’s favorite places to be: the team bus.

Check out this exclusive behind the scenes look at the shoot:

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Directed by the Guard Brothers, the “Invisible Game” TV spot and online video showcases UGG for Men through Tom Brady who embodies the authentic, effortless style that is at the foundation of every product UGG makes. Tom Brady has the ability to bring millions of people together with the way he plays football. Whether you are a fan or not, you’re drawn to watching him. This spot highlights the unique effect he has on the world through the eyes of a boy, who happens to see him at the airport. 

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Live: Ugg Australia Men’s 2011 Preview

by xoJohn

Checking out the new collection from Ugg. Tom Brady is featured in the ad campaign.

Follow us on twitter @JohnSimonJSD for more!

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