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Swizz Beatz

Basketball legends Allen Iverson and Dominique Wilkins were joined by Swizz Beatz, Rick Ross and Tyga for an exclusive press conference to talk about everything upcoming for Reebok Classics this year, specifically the various retro re-releases that Reebok has been coming out with in 2012. 

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Last week, Bronx native Swizz Beatz, in partnership with the Bronx Charter School for the Arts,hosted the fourth annual art auction event at Marquee nightclub in New York City. Beatz himself says he is committed to assisting the school with achieving its fundraising objectives. The gala was yet another milestone for the foundation as they raised over $100,000 to support the arts school’s arts education programs, as well as its academic intervention programs—which provide additional support for struggling learners.

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The Rhythm of lite is what moves others to action. It illuminates and radiates warmth and spirit. Reebok Classics’ “Reethym of Lite” campaign embodies that very spirit as it takes the brand to new heights, by changing the way we see artist brand collaborations.

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Limited Edition Kamikaze from Swizz Beatz and Reebok Classics on sale Friday, May 13th. The Limited Edition Kamikaze in red/grey/light grey (above) is the first shoe to hit retail from the Reebok Classics x Swizz collaboration, which is set to launch this Fall in July 2011.

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