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State Optical Co. is a luxury American eyewear brand that is currently being manufactured in Chicago. State Optical Co. is the collaboration between husband and wife team, Scott and Amanda Shapiro, eyewear executive Jerry Wolowicz, entrepreneurial cousins Marc Franchi and Jason Stanley, and award-winning eyewear designer Blake Kuwahara. The brand prides itself on pure quality and authenticity of its eyewear designs. Each frame’s temple tip echoes the company’s logo, a pyramid comprised of 21 individual “dots” (representing America’s 21st state, Illinois) skillfully cut then filled by hand with clear epoxy and polished. The acetate palette is sophisticated and nuanced with colors and structures were chosen specifically to enhance the frames’ silhouettes and flatter the face.

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5 Reasons To #GetSUM

by xoJohn

The SUM Company is taking customization to a whole new level with its extremely cool sunglasses collection. SUM allows customers to express themselves through style by creating your own personalized pair of frames; thanks to their custom design module. You can mix and match a variety of colors, all while saving money. A complete pair of sunnies will cost you no more than $25. Parts range between $5-15.

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Ray-Ban took over New York City last night as they threw a party to celebrate the new materials collection. Their latest eyewear collection features five materials-leather, denim, steel, titanium, and velvet.

Coco Rocha (2)

Guests, which included Zoe Kravitz, Coco Rocha, George Kotsiopoulos, and much more were taken back in time to District 1937. The ultra rock-glam theme featured a factory workshop environment.

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will.i.am To Launch First Eyewear Collection

by xoJohn

Musician and entrepreneur will.i.am is excited to announce ill.i Optics, a new eyewear brand launching in stores in the fall of 2014.

Born from a long grown passion for experimental eyewear, ill.i is the result of a creative partnership between entrepreneur and glasses connoisseur will.i.am and long-term friend, designer George Gorrow.

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Must Have: Retro Sunglasses

by xoJohn

Celebs such as Eva Mendes, Liam Hemsworth and Shailene Woodley have recently been spotted rocking retro sunglasses. From chic circular frames to 1950’s cat eye sunglasses, retro looks are all the rage this summer.

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NEW GIVEAWAY: Enter to Win Sunglasses from Guess!

by xoJohn

Spring is near and we are sure you could use some protection for your eyes. Why not do it in style with these shades!

We have teamed up with the wonderful folks at Guess to giveaway these stunning Guess Slatter Shades ($70) for Men. These black metal framed aviators have sculpted temples and a dark grey lens for a classically cool look. Available at select GUESS retail stores across the country, they are a celebrity favorite, including a sighting on the American Music Awards’ red carpet!

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John Simon Daily has your one-stop-shop for everything from gift options to the perfect Mother’s Day ensemble!

JEWELRY

Jessica Elliot

www.JessicaElliot.com

Every mother will appreciate these extra special personalized pieces. The “Just Like Mama” set includes both an adult and child necklace perfect for the stylish mother/daughter duo! Show your mom how much you love her with the “Love” necklace and “Amor” ring, which are both sure to make a lasting impression!

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Oakley Opens in Time Square!

by xoJohn

Last week, John Simon Daily attended the exclusive opening of Oakley in Time Square. We helped christen the new store alongside Skateboarder and MTV star Ryan Sheckler, Mickey Boardman (Paper Mag),

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