Stella Artois NOVA is finally here. If you haven’t heard, it’s a stylish and design-driven innovation in draught beer. Stella Artois NOVA is an all-in-one, refrigerating countertop draught unit, created by Stella Artois in partnership with acclaimed industrial designer Marc Thorpe.
“Stella Artois has set the bar for the highest standards in beer production with a heritage that dates back hundreds of years. Over those years, the brand has built a culture around its identity reflecting timeless beauty, innovation, artistry, refined craftsmanship and a commitment to quality,” said Marc Thorpe. “The vision of this project was to design a best in class draught experience to be shared at bars and restaurants that did not previously have this capability. Stella Artois NOVA brings a new draught experience that celebrates the essence of this culture by bringing the standards, technology and rituals of Stella Artois to life.”
Stella Artois will premiere a new 30-second commercial, “The Artist,” during the 2013 Academy Awards (Sunday, Feb. 24 on ABC). The ad tells the story of a glassmaker who handcrafts the Stella Artois signature Chalice. The stylish spot shows a master craftsman at work, then finishes with an unexpected, charming twist.
Stella Artois kicked off the first evening of the Studio Stella Artois Sundance space at Village at the Lift with a party to launch the brand’s new advertising campaign “Timeless Beauty” shot by legendary photographer Annie Leibovitz. 
