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For over seventy years, Columbia Sportswear has provided fashionable all-weather gear to the masses. This year the brand unveils it’s biggest campaign to date.  The “Tested Tough” Global campaign shows potential and current customers the great lengths Columbia goes to to ensure the durability and functionality of its products. One major component of the new campaign is the return of Head Honcho Gert Boyle in several hilarious television spots. Fans of Columbia will remember Gert from an earlier campaign featuring her son Tim testing out their product in extreme often comical scenarios. In one spot, Boyle sent a reluctant Tim through a carwash, without a car. In the newest campaign, Boyle is back and putting her employees through some of the same torment sending them out in various weather conditions to test the new line.

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Lands’ End 2011 Fall Collection celebrated its mastery in flirting with a Classic American feel with a modern twist. The play on autumn and primary colors was a beautiful mix that will emit a festive exuberance during those dreary winter days. It separated the retailer from most of what’s to come this season leaving man, woman, and child with an eager need to own everything on display.

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Live: Lands’ End Fall 2011 Outerwear

by xoJohn

Loving the new pieces for Fall.

Follow me on twitter @JohnSimonJSD for updates!

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Allegri Fall 2011

by Melissa Davis

Italian outerwear brand Allegri made its New York debut with a spectacular visual presentation at the Mercedes-Benz Fashion Week. This was an exclusive show that was presented in the courtyard as opposed to on the runway. The setup was made extra special as the courtyard was decorated with what seemed like floating umbrellas overhead.

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