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Original Penguin Spring/Summer 2015 Ad Campaign

by xoJohn

Don’t let the crappy cold weather get you down, we have some images that will surely have you daydreaming about beach weather. These colorful photos are courtesy of Original Penguin‘s latest campaign for Spring/Summer which was shot by Justin Chung and styled by Grant Woolhead. The campaign derives its inspirations from a late 1950s Miami street vibe and showcases chromatic, bright colors alongside subtle pastels and tropical patterns. For the shoot, Original Penguin used Miami’s iconic Ocean Drive as the backdrop for their tropical printed, colorful collection. With the refined updates of past styles, such as their new take on the classic polos, geo-printed knits and seersucker suits, this collection nods at a man who gives off sophisticated, easy style cues, fitting the cool ocean backdrop for Miami’s hot summer days.

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Welcome to Miami, Bienvenidos a Miami! Original Penguin Spring 2015 stepped back into the wonderful era of the late 1950’s Miami, a glamorous time period filled with energetic fun and promise.

The design team behind Original Penguin Spring ’15 referenced the beautiful homes and art-deco buildings of South Beach in the color palette, with chromatic blues, vibrant greens, aqua, and soft pinks. Real men wear pink and this collection is a champion of that idea. It would not be a Miami-inspired collection without floral print.

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Original Penguin Fall/Winter 2014 Campaign (Photos)

by xoJohn

This season’s campaign takes inspiration from stunning mountainous terrains of South America with a cool palette of indigo hues alongside pops of tomato, coral and plum.

Original Penguin headed to Dunton Hot Springs and the quaint town of Telluride in Colorado. Because much of the collection emulates a sense of adventure, this town provided the perfect back drop to venture into the wild. The steep forested mountains and cliffs surrounding the town aligned perfectly with the epic landscapes that shaped the collection, from the brushed cotton tops, marled knit bombers and abstract patterned flannels that nod to the great outdoors.

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Original Penguin Spring/Summer 2014 Ad Campaign

by xoJohn

Original Penguin took their talents to Malibu, California for SS14 Ad Campaign. Because much of the collection emulated the deep pigments of the Pacific and was inspired by the plush greenery that stand tall along the coast, it was the perfect back drop to provide the textural background for this campaign.

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Original Penguin Launches The P55 Chino

by xoJohn
Who doesn’t love a good chino? I most certainly do. That’s why I am loving the debut of Original Penguin’s new chino program, the “P55 Chino.” It’s designed to be slim through the hip and knee and slightly tapers at the hem to create a straight leg opening, and hangs just below the waist.
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The P55 Chino thankfully comes in comes in 10 trend setting colors colors and includes intricate details such as a chambray binding on the outside seam as well as an internal chambray detailing, welt ticker pockets and comes in a soft, broken-in fabric that has a great touch. You can literally wear these chinos to the office, dinner, or a fancy bar. They are perfect for every man’s wardrobe. As if that wasn’t enough, they only retail for $89 and are available at Original Penguin retail stores and online at www.originalpenguin.com.P55 Chino2
Speaking of Original Penguin, check out Atlas Genius recent visit to their Soho location:

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Original Penguin Spring/Summer 2013 Ad Campaign

by xoJohn

Original Penguin SS13 Ad Campaign

This season features sun-bleached brights, vegetable dyes and deep blues mixed with clean neutrals and playful prints that bring an element of fun-loving adventure.

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