Jimmy Choo has launched ‘Choo 24:7 Stylemakers’, an interactive microsite at www.choo247.com and accessible via www.jimmychoo.com that brings to life the personality of Choo 24:7, the brand’s ‘perfect shoe wardrobe’ of iconic Jimmy Choo styles. Mirroring the creative concept for the brand’s advertising campaign, the site celebrates street style photographic reportage with an image gallery showcasing fans wearing Jimmy Choo across time zones, day to evening, 24:7. The site invites fans and photographers to participate by submitting their own street style images illustrating their personal style. A selection of the best images are uploaded onto the site and shared with fans internationally, reflecting the global personality of Jimmy Choo.