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As one of the most well-respected and diverse tradeshows, it’s no surprise that Agenda continues to draw brands and buyers. From its humble beginnings with only 30 brands with now more than 500+, the show continues to expand. And this year for the first time, the show featured a one-day only open to the public Agenda Festival, drawing fashion and music lovers in droves as it was headlined by some of today’s top artists including Tyler the Creator, Ludacris, Cam’ron and Lil Dicky. The Agenda Festival provided a platform of fashion meets music thanks to the 500+ pop-up shops for consumers to shop the “curated mall” of top brands in skate, surf, streetwear, and lifestyle, meet and greet their favorite athletes, explore the food truck alley and enjoy live musical performances.

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On Tuesday, media and influencers gathered at the iconic Sunset Towers Penthouse in West Hollywood to learn more about the importance of sleep and new sleep technologies at an event hosted by Dr. Oz and ResMed, a company focused on changing lives with award-winning medical devices and cutting-edge cloud-based/software applications that better diagnose, treat and manage sleep apnea, chronic obstructive pulmonary disease (COPD) and other chronic diseases. 

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Resident Magazine Celebrate Wendy Williams

Who: Resident Magazine, Wendy Williams, Michael Travin, Melissa Kassis, Hillary Latos, Don Lemon, Kim Alexis, Ramona Singer, and Dorinda Medley.

What: Resident Magazine’s Publisher Michael Travin, Associate Publisher Melissa Kassis, and Editor-In-Chief Hillary Latos hosted a party to celebrate Wendy Williams, on the cover of Resident Magazine’s April 2017 issue. The invitation-only event was held at the newly opened Lovage Rooftop in midtown Manhattan.

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It’s awards season and one of our favorite times here at XOJohn.com as we love giving you insider access to all the star watching and best brands on the scene.

Kicking off the start to Oscars weekend on February 24-25, 2017, we had the opportunity go inside GBK’s Pre-Oscar Luxury Lounge held at a private residence in Beverly Hills. As the doors opened, flanked by GBK’s signature logo made out of roses, we serendipitously ascended the stairs the same time as the incredibly talented Randy Jackson. While inside, the lounge was set up outside the front area and a side lawn of the private residence, making the entire experience very exclusive, yet still laid back with the sounds of The Rich Group, pumping out the proper grooves to complement the ambiance and atmosphere.

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We had the opportunity to check out the exclusive GBK Pre-Grammy Awards Luxury Lounge on Saturday, February 11, 2017 at The Auto Gallery’s McLaren Beverly Hills held the weekend of the Grammy Awards. We loved the feel of the lounge being hosted this year in The Auto Gallery (which houses McLaren and Maserati and its family of dealerships throughout LA), which provided a much-needed respite for the long days and nights of Grammy parties and afterparties. The extensive showroom provided the lounge’s attendees even more of an exclusive feel, ensconced by Maseratis and Porsches on the floor and with space that made everything feel super relaxed, yet upscale.

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The annual ESPYS awards, honoring the best in sports, is no stranger to Los Angeles; in fact, as one of the premiere events of the year on the West Coast, GBK Productions brought the celebration and style to the occasion hosting their signature, annual celebrity gift lounge honoring ESPY Award Nominees and Presenters, as well as throwing a celebrity poker tournament to benefit Los Angeles area charities.

In true fashion, the lounge included a mix of sporty electronics and lifestyle brands, as well as food and music, allowing attendees to enjoy while also feeling celebrated.

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Inside The Lupus LA Orange Ball

by xoJohn
Celebrities, studio executives and supporters of the lupus cause came together for Lupus LA’s largest fundraising event of the year, The Orange Ball: A Night of Superheroes yesterday at the iconic New York Street at FOX Studios. Hosted by Terrence Jenkins, celebrities on hand to help celebrate and raise money included Michael B. Jordan, Joseph Gordon-Levitt, Kristen Johnston, Fear The Walking Dead’s Lorenzo Henrie, David Henrie, Wayne Knight, O-Town’s Jacob Underwood and Trevor Penick, Dream’s Melissa Schuman, The Original’s Haley Ramm, Taylor Spreitler, Sophie Tweed-Simmons, Elisabeth Harnois, Grandfathered’s Kelly Jenrette, Ray Donovan’s Heather McComb, Lupus LA Ambassador Meredith Monroe,country singer Brian Hughes, Lupus LA Ambassador Ali Hillis and more! Ryan Cabrera and Howie Day gave special performances throughout the night. The event raised over $400,000 for lupus research and local patient programs.

Each year Lupus LA presents awards to individuals who strive to make the world better for those living with lupus, whether it is through research, charitable gifts, spreading awareness and more. This year’s recipient of the Loop Award was comedy actress Kristen Johnston, who is also a Lupus LA Ambassador and has helped increase awareness and raise important dollars for research. Her Third Rock From The Sun co-starJoseph Gordon-Levitt presented the award. Additional award recipients included Meredith Davidow Pegula, who received the Daniel J. Wallace Founders Award along with Dr. Paul Hackmeyer who received the Medial Visionary Award for his exemplary dedication to those living with lupus. Event chairs included Jim Gianopulos, chairman and CEO of Fox Filmed Entertainment, Nancy Utley, President of Fox Searchlight Pictures and Lauren Shuler Donner, acclaimed film producer.

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This weekend, we had the opportunity to get an inside look at the GBK Luxury Lifestyle Lounge, presented by Express Smile Atlanta. This time around it was in honor of the 2016 MTV Movie Awards, held at the iconic Mandt Brothers Studios in Hollywood. GBK brought together a variety of great brand sponsors for the event, in addition to celebrity guests including Sports Illustrated model Genevieve Morton, actor Will Kemp, Fuller House’s Michael Sun Lee, General Hospital’s Annie Ilonzeh and Vanderpump Rules cast members, Katie Maloney, and Tom Schwartz, among others.

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