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Suggesting the smart glamorous style to the career-oriented urban women, Loft displayed a magnificently rich color pallet, sophisticated silhouette, and high-quality details in their Fall 2012 collection, previewed at their beautifully decorated showroom, located in the heart of NYC, Times Square.

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It was a cold day at the end of January in NYC. All of a sudden, we were transported to a Caribbean island when we arrived at the presentation of LOFT 2012 summer collection.

Surrounded by tropical trees and sand, a stylish DJ was playing a list of party music. The mannequins were posing in bright-colored, charming garments from LOFT 2012 summer collection.

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Live: Ann Taylor Summer 2012 preview

by xoJohn

What’s not to love about Ann Taylor Summer collection. So many great options

Follow us on Twitter @JohnSimonJSD for Live Updates.

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Live: LOFT Summer 2012 preview 2

by xoJohn

Loving the colors and prints for the nnew summer collection.

Follow us on Twitter @JohnSimonJSD for Live Updates.

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Live: LOFT Summer 2012 preview

by xoJohn

Loving what LOFT is doing for Summer 2012.

Follow us on Twitter @JohnSimonJSD for Live Updates.

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Live: LOFT Spring 2012 Preview

by xoJohn

Loving the new collection from LOFT.

Follow us on twitter @JohnSimonJSD for more!

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LOFT Holiday 2011 Collection

by xoJohn

Fashionistas know Christmas in July can only mean one thing, fabulous Holiday preview from our favorite designers and brands.  Team JSD left humid city behind and entered the beautifully decorated winter wonderland of Loft‘s 2011 Holiday preview.

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