There’s nothing more uncomfortable than the wrong underwear. Bunching riding and sagging can be a major annoyance, not to mention unattractive. Luckily Fruit Of the Loom has dedicated its existence to comfortable breathable undergarments for the whole family. Once thought of as a simple brand offering just the basic solid black white and grey Loom has expanded its reach in the last few years to include fashionable prints colors and styles. From boy shorts to briefs Fruit of the Loom keeps you cute and comfortable thanks to years of comprehensive research.