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Fragrance

Introducing Chrome United for Men

by xoJohn

“Love in general, my love for people, my love for my grandchildren, my love for my friends… I love to love. This is what I love most.” Loris Azzaro

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With the first glorious days of June comes the yearly tradition of celebrating the special man who “taught us everything we know”: Father’s Day. Whether your plans include a festive meal together, a sailboat ride on the shore, or sending Dad out for a golf game with his buddies, the ultimate gift is something that fits the atmosphere and makes him feel like a stud, too!

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Join the John Varvatos STAR USA Fragrance Tour Bus out-and-about in the New York City!

  • Get a FREE sample of the John Varvatos STAR USA fragrance!
  • Rock out and pose in front of our exclusive John Varvatos USA “step and re-tweet” using #jvusabus, with the chance to see your photos on JVUSABus.tumblr.com!
  • Have a chance to be part of the official John Varvatos STAR USA fragrance tour bus documentary

TOUR STOPS:
The John Varvatos STAR USA Fragrance Tour Bus will be rockin’ on:

WEDNESDAY, MAY 2

TIME: 6PM-8PM
LOCATION: outside The Cranberries concert at Terminal 5, NYC
ADDRESS: 610 West 56th Street; south side of 56th Street b/n 11th & 12th Avenues

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Must Have: Ben Sherman Fragrance Gift Set

by xoJohn

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Original. Modern. British. The new innovative fragrance from Ben Sherman begins with a burst of bergamot, tangerine, lemon, cardamom, lime and mint. Followed by a unique spicy heart of nutmeg, patchouli and incense. Ending in a warm woodsy blend of cedar, vanilla musks, vetiver, hay, coffee and amber.

The Ben Sherman fragrance gift set includes, 50ml Ben Sherman fragrance and 100ml Ben Sherman shower gel, and retails for $78 at Nordstrom.

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Aldo’s a popular supplier of fashionable footwear and accessories, has at long last added signature fragrances to its empire. The eau de toilette collection “A is for Aldo” launched this past week with a cocktail party and sampling suite. The event was held in the brightly lit raw space of 312 Bowery, in NYC’s lower east side.

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A Varvatos man is one of distinction and style.  He is a rebel, who wears his eccentricities like a badge of honor, laughing in the face of convention living life on his own terms.  His look is one of ease and contentment.  Never fussy or overdone.  His scent is a calling card and is as unique as he is. John Varvatos Star USA is the latest product in the John Varvatos dynasty.  Bloggers and industry insiders spent a lovely evening welcoming this new product into the line.  Held in a dimly lit private room at the Ace Hotel in NYC the event featured passing cocktails and edibles as well as live models decked out in Varvatos’ Fall 2011 apparel.

The pieces worn by the models will also be featured in the fall campaign starring hip-hop band “The Roots”.

Attendees were also treated to a presentation by the man of the hour, who gave the inside scoop on his process and the delicious fragrance.  To call this a manly scent is, to put it mildly; The combination of elements is an intriguing mix that utilizes signature notes such as leather and wood but adds elements of fruits and florals for a unique aroma. In addition to the cologne itself, careful consideration was utilized in selecting a bottle and in packaging.  The bottle is a testament to the scent itself, a chrome and black bottle with a unique opening reminiscent of old canteens and flasks.

Hear more about the fragrance from the man himself…

John Varvatos Star USA will be available as 50ml EDT and 100ml EDT, along with perfumed deodorant stick 75 ml. The fragrance will hit stores this fall.

Street energy
Street energy
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Disney is not just cartoons and movies anymore. It is so much more! Disney also offers fragrances, collectible toys, skin care collections for new moms, jewelry, home products, luggage, Cinderella Platinum gowns for weddings, plus soon it will also offer bride maid gowns. It was such a pleasure to preview the new collection during the Disney Holiday Media Tour.

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Live: John Varvatos Fragrance for Men Launch

by xoJohn

Just arrived at the John Varvatos Fall Fragrance for Men Launch Event.

Follow me on twitter @JohnSimonJSD for updates!

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