Mary
Diet soft drinks and creative directors often walk hand in hand for New York Fashion Week. For 2012 Barney’s creative director Simon Doonan and Pepsi took their partnership tot he next level and spawned a fashion event like none other. Together the pop giant and fashion guru presented the debut collections of 4 emerging designers from the four regions of the United States. The designers, Denver, Colorado’s Rachel Hurst of Rae Marie; Genoveva Christoff from Columbus, OH and Elise Bergman of Chicago, IL and Project Runway” alum and Dallas-based Shirin Askari, were granted the opportunity of a lifetime as they presented capsule collections during NYC’s 2012 Fashion week a few short weeks ago. The designs ranged from casual sportswear to full on evening wear.