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Diet Pepsi

Mary Kate Olsen, Simon Doonan, Debra Messing

Diet soft drinks and creative directors often walk hand in hand for New York Fashion Week.  For 2012 Barney’s creative director Simon Doonan and Pepsi took their partnership tot he next level and spawned a fashion event like none other. Together the pop giant and fashion guru presented the debut collections of 4 emerging designers from the four regions of the United States.  The designers, Denver, Colorado’s Rachel Hurst of Rae Marie; Genoveva Christoff from Columbus, OH and Elise Bergman of Chicago, IL and Project Runway” alum and Dallas-based Shirin Askari, were granted the opportunity of a lifetime as they presented capsule collections during NYC’s 2012 Fashion week a few short weeks ago.  The designs ranged from casual sportswear to full on evening wear.

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This season Diet Pepsi partnered with new CFDA inductee Christian Cota to design a capsule collection inspired by the brand’s imagery throughout the years.

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class=”aligncenter size-medium wp-image-29730″ title=”christian cota pepsi1″ src=”http://johnsimondaily.com/wp-content/uploads/2012/02/christian-cota-pepsi1-450×600.jpg” alt=”” width=”450″ height=”600″ />

We just wrapped a interview with Christian Cota. The designer has partnered with Diet Pepsi for a capsule collection. More to come…

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class=”aligncenter size-medium wp-image-29726″ title=”christian cota pepsi” src=”http://johnsimondaily.com/wp-content/uploads/2012/02/christian-cota-pepsi-450×600.jpg” alt=”” width=”450″ height=”600″ />

Check out designer Christian Cota at the Mercedes Benz Fashion Week tents posing for our cameras.

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