Crown Royal the premier purveyor Canadian Whiskey chose New York City’s Shop Studio as the perfect location for the coronation of the King of Flavor, J.B Smoove. This coronation marks the second year of partnership for Crown Royal and J.B. Smoove. Last year J.B Smoove collaborated on the launch of the Crown Royal Vanilla Flavored Whiskey. This year with the launch Crown Royal Regal Apple Flavored Whiskey, a King was born. Crown Royal shows off their fun-loving side and irresistibly delicious side of whiskey with a spirited campaign, titled “Crown Royal Regal Apple: The Musical.”