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CMJ 2012
CMJ 2012: The Real Deal Breakdown of Branded Placement
written by Simone Southwell
1 minutes read
The CMJ Music Festival was alive and kicking this past weekend in New York. I had the opportunity to check out The Real Deal Breakdown of Branded Placement panel at the NYU Kimmel Center. The panel revolved around the process by which songs get matched up with brands and are used in movies, commercials, and a variety of other mediums. The panel included Bruce MacKenzie, the head of GreenLight Music, Kavi Ohri, the head of Music Dealers’ East Coast Operations, Ryan Wines, Co-Founder and Managing Partner of Marmoset Music, Julie Potash, a singer/song writer, and Richard Stumpf, President of Imagem Music.