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Jussie Smollett and Quincy Brown star in Sean John’s Fall/Holiday 2015 ad campaign. The campaign is called Dream Big, the brand’s longstanding mantra. Be on the lookout for its debut later this month, features young influencers living out their dreams in their professional endeavors. 

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Two-time Fifi award winner has launched a new video to promote the latest fragrance from Sean John, 3AM. The video features his girlfriend, Cassie, in the throes of passion at the 3AM hour. The video gives viewers a raw, stimulating, and highly provocative look into these celebrities’ lives, showing a rare glimpse of their fiery romance. Combs proclaims, “love is the new sexy.” Half Garden of Eden fantasy, half visceral reality, the campaign pulsates with energy.

The PG version of the campaign will be premiering in Macy’s, at the 3AM window unveiling hosted by Mr. Combs and Macy’s CEO Terry Lundgren on May 6th.

3AM is a luxurious scent designed for those who take chances and live without regrets. 3AM is the moment when the world is most raw, and your emotions are the most real – the truth comes out. The fragrance begins forcefully with an exotic intensity, combining sensual fruits and the richness of precious woods that are captivatingly addictive. Top notes of vibrant Bergamot and Mandarin blend with Cardamom in a wave of effervescent energy. The rich essence of Geranium and Fig Leaves is warmed by an intoxicating pulse of Orange Blossom that at the heart, crafts a smooth, provocative signature. Fresh Tonic Accord and Cool Skin nuances wrap the wearer in an undeniably sexy finish. The signature element of absolute freshness reinforces a sophisticated style that covers up the sins that come with the dawn.

Architecturally inspired, the bottle is translucent with a flash of red, designed as a luxe object of desire while incorporating sleek edges that evoke the city landscape. 3AM’s presence is felt even before the scent escapes the packaging.

"Fragrance is truly a passion of mine and I have always said that it is the finishing touch to anyone's outfit and mood. For my newest scent, 3AM, I have combined the most luxurious ingredients to create a fragrance that draws everyone close to you while washing away your sins. It has both sensual and fresh notes reminiscent of a night that you never want to end. 3AM is at once breathtaking, addictive, and slightly dangerous leaving even the most elegant men and women uninhibited," says Sean "Diddy" Combs

“Fragrance is truly a passion of mine and I have always said that it is the finishing touch to anyone’s outfit and mood. For my newest scent, 3AM, I have combined the most luxurious ingredients to create a fragrance that draws everyone close to you while washing away your sins. It has both sensual and fresh notes reminiscent of a night that you never want to end. 3AM is at once breathtaking, addictive, and slightly dangerous leaving even the most elegant men and women uninhibited,” says Sean “Diddy” Combs

3AM by Sean John Fragrances is available now, prices are as follows:

$55 for 1.7 oz. Eau de Toilette

$70 for 3.4 oz. Eau de Toilette

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Chrissy Teigen Stars in New Captain Morgan Ad

by xoJohn

Beloved celebrity personality and Sports Illustrated cover model Chrissy Teigen has teamed up with Captain Morgan to debut the brand’s newest flavor offerings: Captain Morgan Pineapple, Captain Morgan Coconut and Captain Morgan Grapefruit Rum. Starring as a peg-leg pirate with a taste for island cocktails, Chrissy forces beach inhabitants to “surrender” to the three new flavors now available by everyone’s favorite rum brand.

If you get your hands on these new flavors, try out these smooth and delicious recipes, perfect for Spring!

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Original Penguin Spring/Summer 2015 Ad Campaign

by xoJohn

Don’t let the crappy cold weather get you down, we have some images that will surely have you daydreaming about beach weather. These colorful photos are courtesy of Original Penguin‘s latest campaign for Spring/Summer which was shot by Justin Chung and styled by Grant Woolhead. The campaign derives its inspirations from a late 1950s Miami street vibe and showcases chromatic, bright colors alongside subtle pastels and tropical patterns. For the shoot, Original Penguin used Miami’s iconic Ocean Drive as the backdrop for their tropical printed, colorful collection. With the refined updates of past styles, such as their new take on the classic polos, geo-printed knits and seersucker suits, this collection nods at a man who gives off sophisticated, easy style cues, fitting the cool ocean backdrop for Miami’s hot summer days.

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UGG Launches Winter 2015 Campaign

by xoJohn

UGG just released their 2015 Winter campaign featuring supermodel Chrissy Teigan and the ever so cool DJ Jack Guinness. THIS IS UGG Campaign is well-known for always being plugged into the latest fashion, nightlife, and social scenes, were asked to unplug and reconnect with their surroundings and experiences that led to their notoriety. Jack Guinness walks through the snowcaps of Iceland while rocking his UGG Butte boots and steps out of the limelight – to connect with nature and reflect on what really matters. His favorite time away from the social scene is spent solo, in the hidden record stores where he finds his inspiration to make his music sessions better. With a line that’s fashionable and delivers a quality product full of weatherproof, waterproof and water-resistant technologies, the UGG Winter Campaign reflects the true meaning of the UGG: a comfort and ease that “Feels Like Nothing Else.”

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Tom Brady x UGG For Men Campaign is Here (Video)

by xoJohn
As part of the first-ever global brand marketing campaign titled “THIS IS UGG,” the latest campaign explores the theme that sometimes life’s biggest moments are actually the smallest ones.  Whether personal or intimate, reflective or celebratory, it’s often the smaller moments where life’s most important interactions and connections occur.   As a part of the initiative, UGG for Men will launch a series of three spots throughout the season featuring brand ambassador Tom Brady, with the first spot “Time Out,” launching on September 2, 2014.
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Original Penguin Fall/Winter 2014 Campaign (Photos)

by xoJohn

This season’s campaign takes inspiration from stunning mountainous terrains of South America with a cool palette of indigo hues alongside pops of tomato, coral and plum.

Original Penguin headed to Dunton Hot Springs and the quaint town of Telluride in Colorado. Because much of the collection emulates a sense of adventure, this town provided the perfect back drop to venture into the wild. The steep forested mountains and cliffs surrounding the town aligned perfectly with the epic landscapes that shaped the collection, from the brushed cotton tops, marled knit bombers and abstract patterned flannels that nod to the great outdoors.

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Jack Spade Launches Spring/Summer 2014 Campaign [Video]

by xoJohn

Jack Spade has just released Now and Then, a short film by New York native Mikey De Temple. The surfer not only directed the short but stars in the unique piece. Mikey’s surfing has been described as classic yet rebellious, stylish but aggressive, competitive though utterly soulful.

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