Video: Inside ‘The House of Peroni’

The House of Peroni has returned to New York City. Located in SoHo, the three-day pop-up celebrates a range of forward-thinking artists and creatives, including Robert Montgomery, Lauren Machen, Patrick Hughes, Annie-B Parson, Brandon Franklin and more. This time around it was curated by musician St. Vincent. When speaking on the curation, St. Vincent says, She says “I’ll be drawing upon the surrealism of Fellini, the whimsy of the Memphis movement, and the vibrancy of the modern Italian culture to curate various multi-medium experiences that are ultimately inspired by Italian art, culture, and design. I’m excited for what’s to come.”

The public popup will run Oct. 5 to 8 in SoHo (201 Mulberry St) with a schedule of performances, talks and artistic installations. For more information and to find out when the pop-up is heading to a city near you, visit

Video by James Sheff for XOJOHN.COM.