Last night Infiniti of Beverly Hills which “is the premier automobile dealership of Beverly Hills and the surrounding area…that prides itself on delivering the highest level of customer service before, during, and after a purchase” hosted a launch party that acted as the grand opening for its new dealership.
As I arrived I noticed there was a spin on what we all know as the traditional red carpet experience. Infiniti switched it up and went with a purple carpet. It was a great choice on their part; it was both hip and chic. Katherine McPhee of Scorpion, Dylan McDermott of Stalker, and Michelle Monaghan of True Detective were among those to walk the purple carpet. Julian Gold, the Vice Mayor of Beverly Hills, Michael Bartsch, the Vice President of Infiniti USA, and Seth Waskow, the General Manager of Infiniti of Beverly Hills were also on hand.
As guest entered the event they were greeted with champagne. Once inside they were treated to an interior that was pristine yet inviting. The décor consisted of a few Infiniti cars, white plush couches, and calla lilies. Servers were out on the floor in full force offering up hors d’oeuvres from Animal Restaurant and chocolates from Compartes Chocolatier. The sounds of the evening were provided by DJ Zen Freeman who annually plays Sundance, Golden Globe after parties, and Cannes to name a few.
As I made my way further into the building I came across the Infiniti Lounge. The contents of this lounge took the event to a whole new level! There was a tequila tasting station that featured Siete Leguas Blanco & Resposado, Patron Silver & Resposado, and Don Julio Blanco & Resposado. There were a few signature drinks for the evening as well, one of which was a Horseradish Pomegranate Margarita.
Also in the Infiniti Lounge was a cigar rolling station. Attendees had a choice of five cigars; a Churchill – 7” Medium Body, a Torpedo – 6”Full Body, a Robusto – 5” Mild Medium Body, a Corona – 6” Mild Body, and a Petite Corona – 5” Mild Body. All of the cigars were rolled with 100% Dominican fillers, binders, and wrappers. Talk about authentic!
One of the highlights of the evening was the ribbon cutting, the excitement of those closest to this event and the dealership was palpable. If last night’s grand opening was any indication of what’s to come for Infiniti of Beverly Hills I see nothing but booming business and happy customers in their immediate future.